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My Riot Bus Tour of ’99

I guessed what was about to happen and knew it was wrong. But, what was I going to do about? I was only 16, and it had happened so many times over the past few months it was almost funny. I was sitting in an eddy above a blind drop on a class V river somewhere in the northwest. Maybe BC, it is such a blur now that I can’t remember exactly. Daniel DeLaVergne and Raymond “Bubba” Cotton were next to me. Daniel was in his standard creek boat of choice, a Riot Glide he’d nicknamed the “creek glide” due to the fact that its edges and hull were so beat and rounded one could barely believe it used to have a planing hull. With his typical guilty smile, Daniel said something like “It’s in the guidebook so it can’t be that bad,” and paddled off the lip. No scouting, no nothing. Raymond and I had learned that 9 out of 10 times Daniel would reappear in a pool below and start waving us down as if he could not believe we were still wasting time wondering if he was okay. Not this time though. The first thing we saw was his paddle floating in the pool, then his boat, and, finally, he surfaced and starting swimming towards his gear. It ended well except that he lost his paddle and had to hike out. All in all, this seemed an acceptable price to pay.

We were a couple of months into the 1999 Riot Bus tour, a team Riot USA paddling mission that included Raymond, Daniel, and me with Bo Wallace, Jed Selby and others joining occasionally. ’99 was a unique year in the world of whitewater kayaking. Freestyle competitions were extremely popular, boat designs were changing quickly, and the general consensus was that our sport was on the verge of blowing up. Paddling apparel and gear companies were popping up out of nowhere. The number of “pro kayakers”, as in people who were actually paid to paddle, was growing quickly. Unlike today, the junior division at freestyle events was packed with kids who wanted to ‘turn pro’. Parents were sending their children off to expensive, kayaking-centered adventure high schools like Adventure Quest with the hope that they’d become the next Eric Jackson. While kayaking companies had always sponsored athletes, factory teams going “on tour” was a relatively new and untested concept. It was a free-for-all compared to the past and future. Today companies expect their team members to visit dealers on a regular basis, give clinics, paddle with locals as much as possible and be upstanding role models. In ’99 we were stoked to get boats, gear, and a little money with almost no strings attached so we could go paddling. The Riot bus was right there at the heart of all this paddling mania, and I was an adolescent along for the ride.

Raymond Cotton and Bo Wallace bought the bus in South Carolina during the spring of 1998. They were already sponsored by Riot at the time and had a goal of traveling the country in search of epic paddling. Naturally a gutted, repainted, logo covered, 8-mile-to-the-gallon bus was the perfect vehicle for their dream trip. For Riot Kayaks, a relatively new company trying to break into the U.S. market, turning a school bus into a huge traveling billboard seemed like a great idea. Especially since all they had to kick in were a few giant stickers and a little gas money. Thus, the original Riot bus was born. Riot actually liked the concept so much that they bought a mini school bus for some of their international team paddlers, notably Dan Campbell and Steve Fisher, to use when on tour in the states.

In 1998, just as the original Riot bus crew was in the midst of their first full blown tour, I had begun to makes progress toward my childhood dream of becoming a professional kayaker. I was one of those kids aspiring to a profession that had only come into existence just recently. Spencer Cooke, a paddler and sales rep for Riot Kayaks at the time, took me under his wing and recommended that Riot and a southeast kayak shop called Whitewater Destinations add me to their regional teams. I feel incredibly lucky to have met both Spencer and subsequently Whitewater Destination’s owner, Don Hege. I knew almost nothing about Whitewater Destinations, but right from the start and before I’d won a single event, Don treated me like I was already a top-level pro.

Now, 14 years later, I vividly remember speaking with Riot Kayak’s President, Jeff Rivest, for the first time. It’s difficult to explain, but just hearing him say, “Yes, you’re on the team” was a turning point in my life. It meant the diligent and sometimes painstaking practice was paying off and I might actually be capable of paddling at an elite level. It was the first time I had been recognized for being exceptionally good at anything. Those few words had a profound impact on my future. I met both my best friend and my future wife as a result of my relationship with Riot kayaks and Spencer Cooke along with a slew of other life-long friends. Looking back it’s clear that Spencer did much more than just hook me up with a couple of sponsors and bring me to events. He also introduced me to industry insiders and paddlers such as Dan Gavere, Eric Jackson and Clay Wright. People I’d idolized ever since I started kayaking three years before at age 11.

Andre and the Bus
Andre and the Bus

Despite my complete lack of coaching or regimented training, the first year traveling with Spencer I placed in the top 3 juniors at almost every competition I entered. While I had some skill, there were other talented paddlers in the junior class who were arguably better. I believe the way in which freestyle was scored at the time allowed me to usually keep up with more talented competitors. For some reason, I excelled at vertical (the highest scoring) cartwheels in flushy playspots. This was partly because I was a small kid in a relatively high volume Riot Glide. Many of my competitors, on the other hand, were larger kids in smaller boats. The combination of my particular skill set, my boat, and the scoring system of the day allowed me to stand out from the large crowd of talented juniors. Had I started competing at a different time, it’s hard to say whether I would have had the same success.

How I ended up on the Riot Bus in 1999 is not entirely clear. Spencer was good friends with Daniel and Raymond, and I suppose he recommended that they bring me along. Although he barely knew me, I heard later that the ever generous Don Hege put in a good word for me as well.

However it came about, the idea of me going on the tour with team Riot was outrageous. I was a 16 year old with a learners permit and had practically nothing in common with Raymond and Daniel other than kayaking. I was a shy, admittedly dorky play-boater who had never paddled anything harder than the Fish Ladders at Great Falls, Maryland. Daniel and Raymond were already accomplished creek-boaters and routinely paddled the hardest runs in the southeast. While they enjoyed play-boating, they mainly wanted to paddle as much hard whitewater as possible. I’ve often wondered if my inclusion on the Riot Bus was to round out the team’s skill set, and it seemed the sentiment at freestyle events was, “Alright Dre, this is why you’re here, go kill it.”

As ridiculous an idea as it was- and ridiculousness seemed a part of pro-kayaking then-, the plan was set for me to join the Riot Bus Tour. First, I’d join up with Daniel and Raymond at Rock Island, TN, and then we’d head out west on the bus. Raymond and I had never met; I’d only hung out with Daniel a couple of times. We had one short conversation about me coming along where Daniel’s sole advice was “You’ll probably need $500 a month for food and whatever else. Oh, I guess you’re not old enough to drink, so $300 would probably be fine.” I had no paying sponsors at the time, and my life savings worked out to about $200 – $300 for each month that we’d be on the road. The lifestyle afforded by ~$10/day was adequate but not glamorous. I had no health insurance, credit cards, or emergency funds. One trip to the emergency room would have brought the whole thing to a halt and put my family into debt. Going on tour was a larger than life adventure, and I wasn’t about to pass it up for anything.

I remember feeling a mixture of fear and excitement as Raymond, Daniel and I pulled away from the Rock Island parking lot and began the long, 55mph drive out west. It also hit me that I was merely along for the ride. Raymond owned the bus, and both he and Daniel had secured gas money from Riot. They would choose were we went, what we paddled, and with whom we paddled. This worked well since I had no interest in logistics and just wanted to paddle. It was also clear that, despite my lack of creek-boating experience, I’d be expected to keep up on any and all runs.

Life on tour was unlike anything I’d experienced. Every couple of weeks the full entourage of pros and aspiring pros would descend upon a small river town to compete. Any parking lot that happened to be close to the competition site was fair game for a makeshift camp. The absence of a “No Overnight Parking” sign was taken to mean “make yourselves at home for as long as you like.” A couple hours after at the tour arrived, there would be throw-bag drying lines strung up everywhere, people cooking with camp stoves on the pavement, and boats and paddles heaped near every vehicle. We must have looked like a traveling circus to non-paddlers. Dan Gavere always had the best parking lot toys: remote control cars, scooters, trials bikes, unicycles, you name it. Someone was always messing around with their outfitting which mean the smell of contact cement and pieces of foam lying around were ever present. Gear was always getting run over. Boats would usually come away with just a few deep gashes, but there’s nothing quite like the sound of an AT paddle crunching under tires. It was a mini version of a Grateful Dead tour, except without tie dyes and patchouli. Police weren’t pleased and non-paddlers stayed away. The Riot bus, since it was one of the larger vehicles, was often overrun with paddlers from when we parked to when we pulled away. Raymond, Daniel and I basically had no private space. Many times I’d come back from a paddling session and there would be people I’d never met hanging out in the bus. Sometimes they’d stay for hours and, upon their departure, we’d discover no one had any idea who they were.

While kayak companies were spending unheard of sums of money on their touring teams and our sport seemed to be exploding, the free-style tour did not provide a lavish lifestyle. Without a family safety net, I relied on my $10/day and made sure every penny was well spent. Billy Craig and I were always happy to eat at the cheapest places possible. Fazoli’s, with its $1.99 slices of pizza and all you can eat breadsticks, was a favorite. Or if everyone else was eating somewhere that we thought too expensive, we’d just squat in the parking lot and cook. Sometimes counting pennies was not enough. Being on such I tight budget, I would make a point to eat items from sample trays at grocery stores. A friend of ours, who shall remain anonymous, liked to push this free sample concept right to its moral edge. He’d stand there and eat an entire tray of whatever sustenance was offered. One time, he grabbed a huge sample tray of cookies and walked out of the grocery store with it. He carried the tray- tray cover and all- right past all of the employees. While I didn’t exactly condone this behavior, I didn’t turn down the cookies either.

In between competitions, we focused on what we (well, Daniel) really came to do- paddle hard whitewater. Our approach was loose and spontaneous. We were game to get on any run, anytime, with just the bare minimum of logistical planning. A week spent creek-boating with the Riot bus crew would have been an uncomfortable and draining experience for most class V boaters. While we certainly cared about each other and took safety precautions, our laid back approach didn’t always come across as safe. Most groups would want to put on a run early to maximize time on the river for fun and safety; we usually hung around the put-in all morning messing with gear and outfitting and setting up shuttle. Once on the river, our demeanor would turn 180 degrees, and we began a mad rush to get to the take out. Scouting, unless absolutely necessary, was looked down upon because it slowed progress. Daniel made a point of asking locals if there were any truly dangerous features on a run. With this assurance, he could fully dive into running blind drops without scouting. My nickname “Peekums Dre” was earned during this time for my fondness for scouting, or ‘peaking,’ rapids. Whether because of herd mentality or the freedom of a fellow blind drop enthusiast, Daniel’s willingness to run drops blind would increase or decrease depending on who we were with. Daniel and Charlie Beavers seemed on the same page and together would push way past my comfort zone. I had very little experience on hard whitewater before the Riot Bus, and I was largely expected to keep up on everything Daniel and Raymond wanted to run. Keeping up meant making the “run or portage” call very quickly, and I never felt pressured to run particular drops. Each day I’d listen as they were talking about where to paddle and I’d be thinking “Oh god, I hope I make it through another day.” We ended up paddling 23 different class V or V+ runs, running many of them multiple times. Looking back, it’s lucky that I, a 16 year old with very little experience on class V, came away unscathed.

Overall the pro tour was a friendly, welcoming, and tight knit group that divided into subgroups of paddlers within the formed along economic, geographic, and boating lines, like creeking or playboating. The subgroups had nothing to do with the company that funded the athlete to paddle. Most pro team managers believed their paddling team’s allegiances were to the company and liked to think because their athletes paddled the same boats, the athletes camping together, ate together, and hung out together. In reality, which boat you paddled had little influence on your social circle. This lead to athletes on ‘competing’ teams spending more time together than on cultivating their team or its brand. Paddlers were more committed to their subgroup of creekers or play-boaters. Another division existed between those juniors who received coaching and those who did not. Sponsors did not provide coaching which meant coaching came to those athletes who could afford it. For juniors, there were few places that provided structured and regular coaching. The main structured coaching resources were the kayak academies which commanded steep tuitions. This created an economic dividing line within the tour amongst the juniors. I remember being jealous the Adventure Quest kids had a full time coach. While they were doing video analysis and getting real-time feedback mid-ride, I was on my own. I’d get an occasional tip from someone, but since we were all competing it wasn’t part of the culture for paddlers to give in-depth advice to one another. Ultimately, I believe this lack of coaching forced me to excel at breaking down, analyzing and learning moves just from watching others. It also made me try harder and my victories that much sweeter.

Even within the Riot bus there were divisions. Before his incredibly tragic and heartbreaking death, Daniel DeLaVergne would become a respected expedition kayaker, entrepreneur and videographer among other things. He was exceedingly motivated and virtually fearless. He would do everything in his power to help if you were in a bad situation on the river. He also seemed to be unshakable under pressure. Overall, Daniel was an excellent person, but he had a darker side that not everyone saw. At the time he loved paddling hard whitewater and seemed to look down on those who couldn’t keep up. He and I never really became friends. With the 6 year age difference and our different backgrounds it is to imagine us becoming close in ‘99. Having to be responsible for a 16 year old didn’t mesh well with partying at bars and meeting girls. In a way, I was probably cramping his style. It wasn’t by design, but it occurred to me while writing this that Daniel and I never paddled together again once I stepped off the Bus in ’99.

There were also divisions between local paddlers and the pro tour. Whether it was our competitive nature or divergent interests, this separation between local paddlers and pro paddlers was real. Eradicating this gap is now a major part of any sponsored paddlers duties. Back in ’99, it was just part of the deal. Daniel sat me down and warned me in all seriousness, “Look Dre, there’s one thing you need to understand about Colorado paddlers. They talk a big game. But when it comes down to it, they rarely run anything hard.” For better or worse, this was my introduction to the Colorado boating scene during that first year on tour. Harshness aside, I believe Daniel was getting at a feeling I’ve heard elsewhere about the cultural differences between competitive, hard-driving eastern boaters who push each other constantly and Colorado boaters who focus on getting on the river with friends and escaping the competitive atmosphere and work-a-day pressures. With this introduction, we pulled up to a kayak shop in Durango, Colorado. As soon as we stopped, a paddler recognized the bus and came over to say “hi.” Daniel, our unofficial leader, greeted the fellow boater, “hey, what’s up? We’re planning to hit Vallecito this afternoon. Do you know if anyone has been up there this year?”

“Vallecito? No, you guys probably shouldn’t go up there. It’s super high and full of wood. I think some people tried it and had to hike out. Sorry, but it’s no good this year.”

“Oh, okay well good to see you. We’ll be here for a while so I’m sure we’ll see you around.”

Daniel and Raymond did not even pause with this warning, so neither did I, and we were soon on our way to Vallecito Creek. This sort of interaction became normal. Locals would warn us that their local runs were dangerous, and we’d go run them anyway. Similarly, Daniel, and on occasion Raymond and I, were into running class V in play-boats such as the Glide or 007. This was partly because it seemed cool and partly because the Kix, Riot’s only creek boat, was pretty lame. Most would agree now that paddling a play-boat on a creek is dangerous and really not that fun. Nonetheless, this was one way in which we liked to push our limits. And I’d be lying if I said that rolling up to another group on a class V run while paddling a play-boat didn’t provide an ego boost. Both our disregard of advice from locals concerning runs, and our sometimes dangerous choice of boats, probably offended some people and made us a little notorious.

Our reputation for running hard whitewater didn’t always serve us well and sometimes in unexpected ways. At one point, a company rep was kindly showing us around his hometown of Fernie, British Columbia. He had scoped out a bunch of first descents and was pumped to finally have some good creek-boaters in town to take a look. We were going to be up there for a few days so he went ahead and planned out a first descent hit list for us. All seemed fine until he took us to the first one. We parked the bus and jumped out expecting to see the most amazing section of whitewater, and indeed we did. An absolutely beautiful rapid lay before us. An incredibly impressive series of perfect drops interspersed with huge ledge holes and undercuts. Beautiful yes, but it looked like if you ran it 10 times, you’d die twice. Our guide said something like, “This is amazing, eh! You love it, eh! You guys start getting ready and I’ll get the video camera!” There was no way we were running it. We just stood there wondering how to break the bad news. Eventually, after an extended period of inaction on our part, he got the point so we moved on to the next only to have an exact repeat. I’d never felt like such a disappointment for not running something.

One of our last stops on tour was the Ottawa River Rodeo in eastern Canada. Since we’d be relatively close by, we decided to swing by Riot headquarters in Montreal. I’d never actually met anyone behind Riot before, so I thought it would be fun to hang out and paddle with them on the St. Lawrence River’s famous Lachine rapids. The scene we found at Riot cemented a theory I’d had since about midway through the tour; a theory that now seems representative of the industry as a whole. Riot did all kinds of marketing. Magazine ads, catalogs, videos, you name it. In all of this marketing material they featured me, Raymond or Daniel exactly zero times if memory serves. The well-dressed French Canadians who greeted us in the parking lot had almost no idea who we were, they barely knew what we were doing and certainly didn’t trust us to embody the Riot Kayak brand. It was an odd situation; I felt like I’d gone rogue and overstepped my boundaries as a Riot athlete. Raymond later filled in my understanding of our official relationship with Riot in ’99: they had put in a relatively small amount of money and Raymond and Daniel had picked up the rest. Riot’s investment in us had been low, but it appeared their desired return on that investment was a sum total of zero. I got the sense they were out of touch with the U.S. market, or more specifically the East Coast of the U.S., and getting access to that world was why they offered to sponsor us. We were loosely connected despite driving a giant billboard for Riot for months. I had been living in the Riot Bus but really wasn’t a Riot person. This became more evident when Spencer Cooke, who connected me with Riot, switched to another company, and I promptly followed. My connection was with Spencer, not Riot.

A couple weeks on the Gauley wrapped up the Riot bus tour of ’99, and I was ready for it to be over. Winter was coming and putting on wet, cold gear day after day gets old, especially since we had no place to warm up and no showers. It was with both relief and sadness that I stepped off the bus for the last time. The tour’s full implications hadn’t hit me yet, but it was my launching point into a professional kayaking “career” that lasted until around 2005.

Those around in 1999 would probably agree that there was a palpable sense of potential and excitement in the sport. It remains the most eye-opening and exciting year of my paddling career. Why there was so much hype around the sport is anyone’s guess. I always thought it was a “bubble” in the sense that kayak companies forecasted a period of incredible growth and were therefore willing to invest maybe a little too heavily in team budgets. I’ve come to believe that this bubble was created by paddlers just as much as companies. For some reason tons of kids thought that they could make a career out of kayaking, hence the packed junior competitor field, and high “kayak school” enrollment figures.
Waves and Signs At the time there existed in me, and I believe others in the kayak industry then feel similarly, a fundamental lack of understanding that our actions as professionals must eventually lead to increased sales. I thought winning a competition had inherent value in and of itself. Or to put it another way, I thought I was being paid to win, not paid to sell. In many ways the rodeo in downtown Wausau, Wisconsin exemplified this era. Kayak team vehicles packed the parking lot and hundreds of spectators lined the river bank in anticipation of the men’s and women’s pro freestyle finals. It seemed as if the entire industry was present. Tensions were high. I remember hearing a fellow junior competitor’s father yell to his son, right in front of the whole crowd and the most of the other competitors, “Beat him! You can beat him! You’re better than him! You can beat him!” (Referring to me). An awards ceremony and extravagant party with live music followed the day’s seemingly endless number of competition heats. I wouldn’t be surprised if the Mayor of Wausau was there. Wausau undoubtedly spent thousands of dollars supporting the event and building the play spot. Spectators, competitors, sponsors and parents were emotionally invested in the final results. The whole scene was a huge deal, but to what end? It’s not as if there were lucrative sponsorships or scholarships on the line. Were competition rides being broadcast to thousands of freestyle fans across the country? No. Were the throngs of spectators actually going to start kayaking because they watched a competition? Probably and unfortunately not. Were any of the companies being represented actually going to sell more gear because of this huge event? Sure, probably a couple boats or paddles. But when it was all said and done, I just can’t imagine that this, along with countless similar events, actually made financial sense.

Now, ~14 years later, it’s clear that our sport might never see the type of growth predicted in ‘99. I was lucky enough to be an adolescent boater at a time when anything seemed possible. As the industry and I matured, our views evolved and changed. Kayaking will never lose its allure to a small percent of the population, but I have a hard time envisioning it growing as I dreamed it would back in ’99. I’m no longer a professional kayaker, or a kid who stakes his dreams to the profession of kayaking, so this is alright by me. Now, I enjoy non-professional kayaking. Or as it was known before and after the pro era, just kayaking.

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Industry

Made

In August of 1997, my wife Kara and I embarked one of the most American of all American undertakings- we started our own business. The business was making boardshorts for kayakers, and it was a pretty simple affair in those first few months- I was sewing the shorts and Kara was setting the snaps and grommets, as well as answering the phone and figuring out the money. Our business assets consisted of 5 sewing machines and a few patterns traced out on cardboard. But it was a business in the most traditional sense of the idea: we were making things and selling them. 15 years later Immersion Research Inc is still around and, among many other things, we still sell shorts. We’re also still based in the small town of Confluence, PA, but we’re a lot bigger, and as you might expect our business has changed tremendously over the years. You could measure this change in a lot of obvious ways- how much we sell every year, or how big of a building we occupy,  but beyond that, there has been one seismic shift in how IR operates that tells more about not only our growth, but how we think about our business and reflects so much about choices that we made as we grew. This shift is in how we make the products we sell.

The simple story is that we used to make everything ourselves, but nowadays we make most of what we sell in China. On the most basic level, this change makes it difficult to even describe what IR is. When I’m asked my occupation on an application, the first thing that comes up as an obvious answer is “manufacturer”, but thats not really true any more. “Designer” isn’t quite right either.  We’re heavily involved with both of those activities, but neither describes us. The topic is also a source of constant interest for our customers. Hardly a week goes by without someone asking me or someone at IR the simple question: “where is your stuff made?”  Sometimes people are just genuinely curious about production, but more often than not, it’s a question meant to size up the moral integrity of our business. It’s a frustrating situation to encounter, mostly because I have seen all sides of this debate first hand and know the issue is not one argued using broad philosophical arguments about values. The full story of why we outsource production is primarily a direct reflection of what we wanted IR to be, and how we negotiated the playing field and rules of the game set before us to accomplish that. But beyond that,  Kara and I have also learned a tremendous amount about ourselves (both good and bad) and have seen first-hand some of the most serious challenges that face our country as a nation of people who traditionally have always made things. In many ways our story encompasses all of the intricacies of outsourcing in a microcosm.

 

In the beginning, though, I just wanted make shorts. I had asked for a home sewing machine one year for Christmas, and somewhere around 1995 or 1996, I had learned enough about sewing to try and tackle something more ambitious than the fleece hats and socks I was turning out by the dozens. I had always worn boardshorts (the linerless kind you wear surfing) while kayaking, and they seemed like the next logical step. They weren’t too hard to make, and they were not only more useful that fleece socks, they looked a lot more impressive as a finished product. My strategy was pretty simple. I cut up a pair of shorts I liked and traced out the individual pieces on cardboard to make patterns and then began the arduous process of trial and error while I figured out exactly how these patterns went back together. A few weeks later and about 30 pairs of shorts that looked like something out of high school production of Robinson Crusoe, I had made one pair of shorts that weren’t too bad. I was completely enthralled.

Humble beginnings, circa 1996. Home sewing machine and shorts patterns- what else do you need to start a business?

Almost immediately, I wanted to take it to the next level, and like a carpenter, I realized that I might need better tools. After some phone calls to an industrial sewing machine warehouse in Pittsburgh (this was before the internet, when research was a bit more arduous) I found out that to make a pair of retail- quality boardshorts, I need no less than 5 different kinds of industrial sewing machines. While the number of machines needed to make such a simple product was almost shocking,  I admit that I was secretly thrilled. Everything about it was exciting- not only that I could turn out something  with my own hands that looked like it was right off the shelf in a Patagonia store, but that I would have to learn to use all of these cool machines to do it.

The next step was to somehow convince my wife Kara that it made sense to get these machines, and I pitched it by saying that we could start a business making shorts for kayakers. I honestly didn’t really believe that it made any sense at all, but I really, really wanted to figure out someway to justify buying those machines, and a “business” was as good a scheme as any. Kara, to her her credit, was dubious, but luckily for me, I think we were both ready for some kind of change in our lives. Besides learning to sew, I was basically a kayak bum. Or  a “kayak instructor” with a penchant for travel. In the winter of 1996, for instance, following my 7th season teaching kayaking I spent 2 months kayaking Borneo followed by another couple of months in Mexico. Kara was at the same time wrapping up an 8 year stint on the US Kayak Team and dealing with a fraction of a second miss on the Olympic team. It was a great life in many ways, but at the same time we were getting tired of being dirt poor, and I think we were both ready for a new challenge- one that perhaps offered more of a future. We really had nothing to lose, beyond whatever the cost of the machines.

My basic argument to her was that we had both seen that kayaking was attracting younger and younger people, and we could make a brand of surf-type kayaking apparel for this new demographic. It actually wasn’t a terribly far-fetched idea- and the more I made my case, the more I actually started to believe it. Kara must have also, because in the summer of 1997, we decided (or more realistically, Kara agreed)  to spend every penny of our life savings- around $5000- on industrial sewing machines to make shorts. For a living.  We also agreed to rent out some space across town in an old Ford garage. Keep in mind at that point I had made one (1) pair of shorts, and we knew absolutely nothing about industrial sewing machines, much less pattern making or anything else related to running a business, but my thought was why should those details stop us? Once I could make a pair of perfect boardshorts, everything else would fall into place.

Every business needs about a dozen lucky brakes to survive, and I think if you don’t come from money (and Kara and I truthfully do not come from money) you really need to double that number. It turns out deciding to start a youthful, lifestyle-driven kayaking apparel company in 1997 was not only our first stroke of good luck, but perhaps the biggest and most important one of our company to date.  While I had casually speculated that kayaking was getting younger based on the students I was teaching, I was in no way prepared for what happened to our small sport between 1997 and 2002. It was a change that not only completely altered our sport, but also almost certainly saved IR from probably the most poorly thought-out business plan of all time.

It turns out that along with getting younger, kayaking was getting a lot cooler and as a result, much, much bigger. What had traditionally been a sport that you did with your Dad and the rest of the canoe club was starting to look a lot more like surfing or snowboarding. Movies like “KAVU Day” were suddenly portraying a distinct kayaking lifestyle that was based on travel to exotic lands and hucking huge drops and partying- an endless summer. This was augmented by the new generation of playboats that were absurdly short and had planing hulls- crafts that not only looked like surf and skate boards- but also allowed for tricks with names ripped right out of Transworld Skateboarding. As a result, participation was also exploding, with some stats showing 400% annual growth. Kayaking companies like Dagger, Perception and Wavesport were starting to offer dozens of new whitewater designs every 8 months- a stark contrast to boats from a different era like the Crossfire or Dancer that were on the market for years and years with little competition. Even national ad agencies picked up on the trend- the generic symbol in TV commercials for “youthful outdoor sports” became a whitewater kayak.

Maybe it was the excitement of starting something new, or the feeling that we were part of a new generation of kayakers that were changing the sport, or maybe even that we weren’t getting in the water every single day (it gets old, believe it or not), but those first few months were glorious. Kara was answering the phones and taking orders, ordering fabric and paying the bills for part of each day, and setting snaps and grommets and trimming shorts for the rest. For my part, I was sewing all day, totally engaged on how each machine worked, how patterns folded together to make a three dimensional object, and how to handle fabric in just the right way so it looks great coming out of a sewing machine. It was simple work, but it was our own business that we started ourselves, and on top of it all, there was also this unmistakable feeling that we might be onto something big. We were afraid to say it, but we were both thinking this is how Burton started.  I believe everyone in our industry thought that then- the growth was incredible.

By the end of the summer it was becoming clear that we needed to take the next step and hire some help.  Kara and I were working our ass off with no end in sight, and something had to give. So we brought in our first sewer- Bea McClintock. Three months later, we hired her daughter, Lisa. and then we hired another, and another. By the summer of 1999, we had about 8 people on payroll, and our product line had grown to include rash guards- our well known “Thick and Thin Skins”. We also had bought more machines, and what was once a source of immense curiosity was now turning into more of a chore. We had bought more machines to accommodate the new sewers, as well as new machines to make the new types of garments. Gonna make rash guards? OK- you’re going to need a flat seaming machine, a cover stitch and a serger. You’d better make that two sergers because production will back up there if you have just one. These machines can require a lot of attention, and even though I was still trying to sew full time, I was also the head mechanic. And some of these new machines- particularly the flat seaming machine- could be nightmares. I could spend 8 hours at a pop trying to get that machine sewing properly.

The Ford Garage, around 1998. Thats Bea McClintock in the foreground, daughter Lisa in the back right and Darla Lytle in the back left

As we started this almost absurd rate of growth, we were buoyed by an unusual aspect of Confluence, given how small it was.  From the mid-70’s until the early 90’s, Confluence had a sewing factory called “Faymore”  that employed almost 200 people. It was a contract sew house- meaning that, like most all sewing factories, they didn’t make their own brand of garments. Instead companies like Lands End and LL Bean “contracted” out jobs to Faymore if they could offer a competitive price. It was housed in the old High School building, and for the years it was open, it was perhaps the golden age of Confluence. The sewers there- or “operators” as they are called in the industry- were part of the Dickensesque sounding International Ladies Garment Workers Union (ILGWU), but the jobs they had were good ones- in many cases these jobs were a real bridge to the middle class. And this factory employed a giant percentage of the town’s population.

This golden age, though, came to an abrupt end in 1992 when NAFTA passed. Suddenly the bids that Faymore offered weren’t nearly as competitive as they used to be. The owners moved a majority of their business to points South,  Faymore shut down, and the high school sat vacant. This was a trend seen all over the country- one you can measure by looking at the  fate of the ILGWU over the years.  In 1969- the peak of  domestic sewing- the ILGWU had almost 500,000 members, but by 1995, a shrinking  ILGWU joined with the larger Textile union for a combined 250,000 members. Later on, in 2004, the shrinking union merged again with the restaurant and hotel workers.

In 2000, though, we were bucking that trend. In the beginning of that year we passed 20 employees- most of whom were sewing machine operators- and we needed to move to a bigger place. There was, of course, an obvious answer. The Faymore factory had been shut down for 8 years, but it was still set up for sewing. The power, air lines, everything you’d need to walk in and start sewing was still sitting there. In fact there were still dried-up coffee cups and half-eaten candy bars left on some of the machines. The owner was a gentleman in his late 70’s or early 80’s  who had once owned sewing factories all over the area, and  I think he was intrigued by the idea that we were hiring some of his old employees. After a brief phone call and lecture about the elevators, he agreed to rent us the whole building.

On the day that we moved into the Faymore building our new landlord came down to check it out. We had arranged a moving truck to bring all of the machines across town, and were frantically trying to figure out how to place everything and get it all wired and working, so we were somewhat oblivious of our landlord strolling around the cavernous, 18,000 square foot gutted, 30’s-era high school. I was also feeling really, really damn impressed with myself, and I was completely caught up in the moment. In a couple of years we had built this business and in the process become the pride and joy of our our community and local economic development agency by hiring all these people. Not just any people either- we were hiring sewing machine operators, showing how manufacturing jobs were still viable in the US. Not week went by where some local paper wasn’t writing an article about us, or we were asked to speak to a class about manufacturing. Nevermind that we were one of the fastest growing business in paddlesports.  Moving into the Faymore building was our manifest destiny and we were going to do it right this time. We were going to save the town AND reinvent kayaking.

After a bit our landlord came up to me and started talking about some details about the power and again with the elevators, which to be honest, were very sketchy. Then he started to ask me how many people I was employing. Perhaps figuring that by hiring some of the people he had let go we were relieving some guilt, I said 20, but was quick to add that there was no end in sight. “No end in sight. Huh.” was his reply. Not quite reading the situation correctly, I followed up with “Yeah- I love the idea that we make things, and the fact that we make stuff for our own brand rather on a contract basis gives us an edge that a contract sew house might not have. Besides, I feel we’re doing the right thing hiring all of these people”. I remember saying these words because it was the exact same thing I had said dozens and dozens of times to bankers, economic development people, students- anyone who asked about our business. It was my standard PR talk.  “Well”, he said, “If you want my advice, I’d wouldn’t make any promises.  You never know what can happen”.

Moving day. The first day in the Fayemore factory

I can’t recall my exact reaction to this but I know what I was thinking – Whatever. This was coming from a guy who had shut down 5 factories in the area, including the one were standing in. Besides, he made simple stuff sweaters and dresses, so of course he was getting crushed. We made kayaking gear which was really hard to do, and more or less impervious to off shore competition. In any event we moved into Faymore that day and started a real factory. Three phase power. Air compressors. A full set of machines that could make almost everything under the sun. In the summer of 2000, nothing could convince me that were on the wrong path. Kayaking was exploding, and we were right in the middle of it. Companies like Hobie were calling me to ask about licensing deals, and we started sponsoring gigantic cash prize events, like the IR Triple Crown. On top of all that, we now occupied the largest building, and we were the largest employer in Confluence.

If things had remained this good, there wouldn’t be much of a story. We’d be rich, and our factory would look like the one Steve Martin runs in “Father of the Bride”. In the end, this optimism and excitement lasted for about 12 months after moving into Faymore before reality started to settle in.  By the summer of 2001, we had over 40 people working at IR, with well over 30 of them sewing full time. We also had expanded our line considerably. With the help of Jess Whittemore, we had added skirts and drytops to our catalog, along with a whole host of accessories. However, despite the excitement of the new products and the insane growth we were experiencing it was becoming clear that what we were doing was not only unsustainable, but increasingly it was making Kara and me miserable. In the beginning, when it was just Kara, me, Bea and Lisa and a couple of other sewers, there was a real sense of teamwork- the absurdity of what was happening was energizing, and we felt like we were in it together. We were also on top of things- we were the right size for the amount of demand we had. By that summer, though, not only was that sense of camaraderie all but gone, but it was also clear that the basic structure of IR wasn’t working, and it was going to get worse.

The first issue was that with 30-some people sewing at IR, my job had almost nothing to do with kayaking gear- I was fixing, adjusting and setting up sewing machines more or less full time. I had been trying to find a mechanic for the past year with little success (that trade had left with NAFTA evidently), so I ended up enlisting  the help of an out-of-work, mechanically inclined bike mechanic to fill in. Even with the two of us circling the room, we could barely keep up with the demands. Only after everyone left in the evening could I even begin to start to worry about other things like sales and product design. The machines- which once were an object of such keen interest were now a complete albatross around my neck. In addition, these machines were expensive. Everytime we wanted to add a feature or sew something a different way, there was a real chance we would be spending over $3000 on a new machine to do it. Over the course of 4 years, I estimate we spent around $75,000 on machines.

The second issue was a deep, fundamental misunderstanding on Kara’s and my part about the difficulties of running a factory in Confluence.  When IR was small and growing, I had a very idealistic and naive understanding of how we would run IR, and it seemed that we really had walked into the perfect situation. A depressed, small town in Appalachia, an empty sewing factory, and dozens and dozens of trained, unemployed sewing machine operators looking to get back to work. We would build it, and they would come, happy to be back at Faymore and a new Golden Age. But the truth was much more complicated. For one, when Faymore closed in 1993 a lot of of the people who worked there moved on to new types of jobs. Certainly anyone who had any exposure to the news saw that sewing jobs (along with every other low tech manufacturing job) were flooding out of the country, and the women at Faymore had a front row seat for that spectacle. To wait around for the sewing factory to reopen was pointless.  By the time we moved into Faymore in 2000, Confluence had returned to pretty much the exact state it was in before Faymore opened- a small Appalachian town plagued by unemployment and no opportunities.

If we had been in a larger city, we might have been able to cast a wide net to find new employees, but Confluence is like a fishbowl on Mars- its a very isolated, small town.  So when it came to hiring large numbers of people (40 people, after all, was about 5% of the population) we really had to take the good with the bad. The good in many cases were women who worked at Faymore and had done well, but for whatever reason had not needed to move on when it closed. The bad, however, were just what you might expect from any small town with almost no employment opportunities.  As we grew and the “good” list was more or less tapped out, the prospects of who we were going to hire going forward were pretty dismal. In addition, the tired adage about the weakest link was holding true, and the quality of our products were always compromised by the worst employees. This, of course, is not a new problem for any business, but often times we would want to let a bad employee go, but we were stymied about how to replace them. The choices were usually limited to another 35 year old with no job experience lasting more than a few months, or me- which by then was out of the question unless it was an absolute emergency.  We were also driven to simply get product out the door- by that point Kara and I had borrowed way more money than we could ever afford to pay back if IR fell apart- and there was a ever-present, crushing pressure to ship product every day. We knew keeping a bunch of lousy employees on board was terrible for morale, difficult to manage and hurt quality, but as long as things were limping along, we really weren’t in any position to change it.

In either case, good or bad, there was also a social work aspect to the job that was a real grind.  I wish there was some other way to put it, but having 40 women from a small town working under one roof was really tough. These ladies not only all knew each other, but also knew everything about everyone in their extended families- which all seemed to intertwine at some point in the not-too-distant past. Everyday new tensions arose out of new fights, old fights, fights between people’s relatives, fights that went back years. On top of that,  I could see high-school cliques re-forming right before my eyes. People would team up to make the life of another operator miserable, or want to work next to each other, or get mad if someone got moved to another part of the sewing floor.  More often than not, the task of keeping production moving had nothing to do with how a machine was functioning or how a particular operation was done, but rather making sure that we had a good seating arrangement.  Kara- who had grown up in Confluence and had seen this same drama play out with the exact same cast her whole life-was particularly sensitive. I think that she expected after she left Turkeyfoot High School in 1987 she would never have to deal with this ever again, but lo and behold she was right back in the middle of it.

The truth is that the right person probably could have run that factory and run it well- after all, Faymore was built using the same raw materials- but that person was not me. Not only did I not have the right personality to wrangle the daily- no minutely- details in getting 40 people to work as a team, I never wanted that job to begin with. I started IR because I wanted to make kayaking gear- which was true- as long as it was just me making it. The lesson I was learning was that making something for yourself and making something for lots and lots of people are as unrelated as any two jobs on earth can be. It was starting to be clear why companies like Patagonia, Marmot, the Gap- pretty much every clothing company you can think of- really do not own any sewing machines.

Above and beyond the questions of workforce and job descriptions, though, there was a real time bomb ticking in the way that we were doing things that had to be dealt with. Understanding the problem requires a basic knowledge of how the ordering in our industry works particularly with what we call “preseasons”. Kayaking like most outdoor sports is seasonal with the bulk demand from our product coming in the Spring and early Summer. Moreover, IR like most outdoor gear  manufacturers sells over 90% of its products not directly to customers, but to retailers.  The last aspect of this supply chain is the length of time it takes to prepare all of these goods to get into the hands of retailers in time for the spring rush.

This whole system is tied together by advanced orders placed by retailers called “preseasons,” and it starts in August at the Outdoor Retailer show. Here, outdoor manufacturers of all types show their products for the upcoming season to 10,000 retailers from all over the world. The retailers then have until about October to place an order for the next year. Note that even though a retailer may place a preseason order in October, in most cases this order won’t ship and won’t have to be paid for until the spring.  These preseasons may represent 60% or more of what the retailer may buy for the entire year. It’s a good system- the manufacturers learn what they need to make and can start production early, and the retailers get a discount for placing these orders early, along with the knowledge that regardless of how popular an item is, they are almost guaranteed to get at least what they preseasoned.

As IR grew, we ran into a very fundamental problem. We were running out of time to make all of these preseason orders. If IR’s preseason order deadline was Oct. 1, that gave us until about February before stores in the South started wanting paddling gear. Take out holidays for Christmas, New Years and Thanksgiving, and you see that it’s not a lot of time to make literally 60% or more of what we need to make for the entire year. Given our situation, our only option was to start making inventory earlier- before preseasons orders were due. By 2001, we were starting to make inventory for 2002 as early as August on some products- way before we had any idea how popular they would be. In addition, consider that we had to buy the raw materials for these products, and in the case of some materials like fabric for paddling jackets, this could require three months to make.

Besides the guess work involved with doing this, there was a huge problem with the cash cycle. Look at it this way. In order to make enough paddling jackets to deliver for 2002, we really need to start ordering fabric in the spring of 2001. The fabric delivers in August, and we start paying people to make jackets. In October, the preseasons come in, and hopefully we guessed right on the number to make. If we made too many, we wasted money, and if we made too few, retailers are going to be furious at us shorting them on a preseason. In May of 2002, many of these jackets head out to stores in Colorado, where the retailers have “terms” or credit- they can pay us 30 days after delivery. Which means that if everything goes perfectly, we get paid in June. A full year (and then some) after we started paying for these jackets. On top of all of this, we were borrowing from the bank in the form of a “line of credit”- much like a credit card- that needed to have a zero balance at some point in the year. We were paying interest on all of this money that we were borrowing for over a year, and we would need to start building for 2003 before we had even collected for 2002.

You don’t need to be a financial whiz to see that this was going to collapse. By the fall of 2001, we had to really consider our options. The first would be to hire 150 people for the 3 peak production months and let them all go for 9 months, and re-hire them again. This made no sense on every level. The other option was to pick up different kinds of products that would round out our production year so we could keep around 75 people working full time, year round. This also was not attractive- not only did the idea of expanding our sew floor at that point seem a step in the wrong direction, but financially, we were in no position to borrow more money for a new venture. Moreover, the options were risky at best.  The first thing that comes to mind is ski wear, but skiing is so much more mature than kayaking it makes it almost inconceivable that we would be able to break into that market.

We also could have started to fill military contracts, and looking back, this was the most reasonable option if we wanted to keep running a sewing factory. To be honest, if we had taken that route- given what happened with the US military over the following 10 years- we might be very, very wealthy. What made this possibility even more real was that we were in Representative John Murtha’s district, and any political person can tell you that he brought untold millions in military contract work to our district as the chair of the House Appropriations Defense Subcommittee. Indeed, as word got out that we were “revitalizing the sewing job market” in our area, we were frequently solicited by guys putting together bids on military contracts- everything from socks to backpack straps to bullet proof vests.

Ultimately, Kara and I turned them down. The primary reason was that we still wanted to make kayaking gear and maybe even more importantly- create a brand and all that entails. While making socks would be easy enough, it didn’t sound that interesting. Also, and this seems so ridiculous now, we thought that kayaking would continue to grow, and it wasn’t out of the question that IR might be a household name in the not too distant future.

The last option, of course, was to have our stuff made somewhere else. By then, we had come to realize the shortcomings of trying to run a sewing factory to maintain a seasonal business, and how farming out the work would be the answer to so many of the problems. A contract sew house may have 1000 people working on the floor, and they take your job- say for a 1000 drytops, and they make them all in 2 weeks. Done. See you next year. They can also make another 5000 rash guards at the same time. Essentially, a contract sew house could make our entire inventory for a year over the winter- and to top it off,  we wouldn’t have to pay for it until it ships to us. The cash cycle collapses from 13+ months to 3 or 4. Lastly, and this looked sweetest of all, someone else would fix the machines and manage the sewing floor.

Honestly, our first instinct was not to look to China.  China seemed huge and difficult and expensive. We instead tried to find local- or at least domestic sew houses. To be truthful, this was not out of a sense of patriotism, either; we just thought given how complicated our products were, it would be easier to make them somewhere easy to get to. The problem with this was that besides the handful of factories specializing in items protected by the military or a lobbying group and huge tariffs, no one was sewing anymore in the US. I recall calling one factory in Pennsylvania, and after talking with the owner for a few minutes about what we were doing, he stopped me and said “Son, were going to go out of business within the year. I’m gonna save you the trouble and say thanks but no thanks”.  Our second choice was to look to Latin America- once again, not for any practical reasons, but more because we liked kayaking there. After a good deal of hunting around, we found a factory in Ecuador to make shorts for us. It’s a long story for another time, but for now lets just say it was a fiasco. Besides cultural differences on how we define “on schedule”, virtually none of the raw materials we need to make kayaking gear are  made anywhere close to Ecuador, and this resulted in long, Kafka-esque waits in hot customs offices trying to clear rolls of fabric coming into the country. The next obvious option was China.

 

One of the most common questions we get when people find out we make stuff in China is “How did you find a factory?” with the implication it’s not only very difficult, but fraught with potential scams and insurmountable cultural issues. The reality is that it was incredibly easy. In 2002, with pressure mounting to outsource at least some of our gear, I called our friend Bob Holding at Lotus (by then owned by Patagonia) and asked him where they made some of their jackets. He gave me the name of a Hong Kong based company with factories in Southern China, and after a few emails, I was on a plane to Hong Kong with patterns and some samples. We were on our way. Ultimately, the trail to making garments in China (and I am guessing pretty much everything) is a very well-worn path. If you wanted to make a whole bunch of something, and you have the money and the instructions on how you want it made, they will make it.  It’s really that easy.

Ten years later, we have done work in at least a half a dozen different factories across China, Vietnam and Taiwan, and we’re starting to get good at it or at least learn all of the ins and outs, and how to address the major problems you face when you make expensive, technical garments on the other side of the world. I honestly can say that the job we do now isn’t easier than running a sewing factory- designing, managing the production of, and servicing kayaking gear is a tremendous amount of work. You also lose a tremendous amount of control when you outsource production. When you run your own factory, you can micro manage every step of every process, constantly tweaking things to ensure quality. When you make stuff in someone else’s facility- particularly in a large factory far, far away, you end up simply making the best instructions possible and hope for the best. But on balance, I can say without question that it’s a far better job for us. Kara and I were never cut out to run a sewing  factory even if it was a possibility.

During these ten years we’ve also gotten a lot of flack for making gear in China, and, having told our story, I’d like to make a few points in our defense and perhaps clear up a few misconceptions. The first thing I’d like to point out is that making kayaking gear in China is not cheaper at least not for us. Most of the cost of what we make comes in expensive raw materials from Japan, Taiwan and Korea, which overshadows the savings in labor. Throw in travel, taxes, and the almost inevitable small repairs we have to make to garments when they come in, there is virtually no cost savings. There has been a lot of talk of manufacturing jobs coming back to the US due to this same issue, but as of yet, this trend has not really touched low-tech manufacturing jobs like sewing.

We also frequently get compared to other companies in our industry who still make products in the US. The response I have to that is simple: each company comes from a different set of circumstances that have to be considered. To begin with, many of these companies are much smaller than we are. There was a time in IR’s growth where we were completely sustainable. Our products we simple enough and the order volume was small enough that we could do it all in the time allotted to us. But for better or worse, we grew past that. On the other hand, the larger companies we are compared to are all in bigger cities with a much, much larger labor pool and, to be perfectly frank, sewing labor in the US nowadays almost exclusively comes from a non-white population- an option not available to us in Confluence.  In addition, these larger factories also make products outside of paddlesports to keep their floor busy year-round. Don’t misunderstand me, I have a tremendous amount of respect for the companies that do this, but Kara and I ultimately decided to stay focused on paddling gear, and this is something that is apparent in the DNA of our brand. We are kayakers, we hire kayakers, we deal with kayaking all day- thats all we do.  I strongly believe that if we were still running a factory, we would be a very different kind of business even if kayaking gear was still in the mix. The truth is that many of the larger paddlesport companies that have over a 100 people don’t have but one or 2 paddlers on their entire staff. This is not a bad thing- for one thing they’re a hell of alot better at running a factory than we are- it’s just not who we are.

The last issue we are saddled with is China’s record of poor labor conditions, human rights and environmentalism. The truth is that China’s labor and environmental situation is as complicated and multifaceted as it is anywhere else in the world, and I won’t pretend that I can untangle it.  Yvon Chouinard, the founder of Patagonia, has written extensively on this subject particularly on the environmental side of things and I’d offer his book as a good place to start on this subject for those interested. I can, however, offer a few brief observations. For one, Patagonia still makes many, many of it’s products in China. Secondly, we have made products in a factory partially owned by Patagonia, where the employees were protected by the Human Rights watch. This factory had the highest turnover of any factory we ever worked in- simply because the people wanted more hours of work than allowed. Lastly, we have worked side-by side with Chinese workers in their factories for countless hours over the past few years, and have never seen anything resembling a sweatshop, or even close to underage labor. I’m not saying these problems don’t exist;they’re just not ubiquitous.

Of course, China has huge, almost insurmountable problems just like we do here in the US. Even to an untrained eye, you can see that the cost of China’s billion-person industrial revolution is not only creating the largest middle class in the world but also an environmental apocalypse. I have travelled all over the east coast of China, and I’d like to think that if most Americans could see the environmental cost of cheap Chinese made products, they’d have second thoughts about what and how much they buy. And in the US, I have seen what the loss of domestic manufacturing has done to the US economy first hand at Faymore.  My god, as a nation we make make almost nothing anymore. The largest IPO of the decade was Facebook, which makes nothing and employees almost no one. What happened to the days when a car company was the most valuable stock on the market? In many ways, I think we are seeing the Pax Romana in the US: the long slow end to an empire driven by a country whose culture is based almost entirely in leisure.

 

How to fix this is anyone’s guess. As far as we’re concerned, the first step would be to find a highly skilled and sophisticated sewing factory in the US that was environmentally sound and could assemble our products at a cost that is commensurate with our demographic’s disposable income for sporting goods. In addition, our consumers would have to greatly reduce their expectations of paddling gear, for many, many of the products they currently demand are made with materials that are so nasty to produce they can no longer be made in the US anymore. This is clearly not a likely scenario.

Kara in a pile of early IR gear. The sign says “March 1, 1999.”

We started IR only 15 years ago, but the sport was so much simpler and smaller in those days. I think the sad truth is that just like starting a computer company in garage,  I’m not sure that you could start a paddlesports company on a home sewing machine in the basement anymore. In 1995, a urethane coated paddle jacket with one velcro pocket and a sewn-on woven label would put you on par with the best in the business. Nowadays, customers and buyers demand unbelievably sophisticated waterproof breathable fabrics with custom zipper pulls, stitchless pockets, or even small things like color-matched laces. All of these things require a huge capital investment and an enormous knowledge base to put together, not the kind of resources two kayak bums have at their disposal.

We were lucky though, and we were able to start IR with really nothing, and see it through to where it is today: a great company managing a lot of money and very sophisticated products with customers all over the world. I’m proud to say that we’re one of the most recognized brands in paddlesports. One of the greatest and most nostalgic aspects of this, though, is that at one point Kara and I made everything we sold. Just the two of us. And even to this day I still see shorts made from those years, and when I do, no matter who it is or whether I know them or not, I always tell them that those shorts were made when IR was just two people. Its a source of tremendous pride. I can’t tell you how many times I have wished for a simpler life like that: a job where we could make great garments one at a time, no China, no employees, no bank loans, just the two of us, and some sewing machines. It would, of course, involve a fantasy world where we could order 50 yards of fantastic custom-made fabric at a time and all the machinery needed to make these things cost almost nothing, but it’s still a great dream, and a reminder of who we are and how we started.